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Purpose: To arm the salesforce with professional collateral material that improved Marko's competitive advantage
Specs:

4-color "capabilities" folder and multiple product "flysheets"

The "capabilities" folder contained information that was not expected to change, so we printed a large quantity to maximize the price advantage. The product "flysheets" contained more dynamic content, so we printed smaller quantities. Finally, product price sheets were set up on a Word template and printed, as needed, from sales staff desktop computers.

Performed: Creative Design

All Copy

Extensive PhotoShop
Photographic Art Direction,
Set Design, Lighting

Layout and PrePress

Project Coordination
 

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Purpose: To promote SportsMind at an industry event with a limited budget - Professional, elegant, upscale
Specs:

One color "desktop" published piece

Performed: Creative Design

All Copy

Paper Selection
Project Management, especially Q.C. on bindery

Layout and PrePress

Project Coordination